CERSAIE is the International Exhibition of Ceramic Tile and Bathroom Furnishings — one of the most important fairs worldwide for ceramic surfaces, bathroom design, and architectural finishes.
Colorobbia has been active for nearly a century in the production of clays, colors, and glazes, and is now recognized as a leader in Italy and internationally.
The Colorobbia Group operates globally, specializing in research, production, and distribution of raw materials and semi-finished products for the ceramic and glass industries. Headquartered in Italy, the Group is present in 18 countries, includes 29 companies, and employs over 2,000 people.
The main objective was to create a highly iconic and brand-representative entrance capable of attracting the public and generating high engagement, including on social media:
◾️ Create a memorable visual and emotional impact to express the brand’s creativity;
◾️ Present a new product line focused on color and innovation;
◾️ Impress the CERSAIE audience with Colorobbia’s expressive strength
The centerpiece was the main stand entrance, conceived around a striking square LED screen about 4 meters per side. The installation, designed and built in collaboration with the client’s architects, created a strong perspective effect, leaving a perfectly symmetrical frontal space that allowed visitors to immerse themselves visually in the projected content.
A novel exhibition form for an event like CERSAIE, combining immersive design and visual communication.
In collaboration with the immersive studio DrawLight, a high-impact generative video content was developed, centered on vibrant colors and dynamic forms, enabling Colorobbia to clearly stand out from competitors.
The communication goal was fully achieved, with:
◾️ Hundreds of organic Instagram shares and enthusiastic visitor feedback;
◾️ Strong attendance at the stand, driven by the immersive, innovative approach;
◾️ Iconic public engagement thanks to the evocative visual language;
◾️Significant brand positioning from an artistic and conceptual perspective
