Futurmotive - Autopromotec
Officina X.0 – From vision to real-world model of the workshop of the future
The challenge
Showcase the future of vehicle repairs through a hands-on experience, demonstrating how emerging technologies and new processes can transform the entire value chain and redefine what a “workshop” means.
The solution
We brought the project to life as a demonstrative ecosystem where innovation meets day-to-day operations, allowing visitors and professionals to experience a preview of the workshop of the future. Activities included:
- Concept development and execution
- Identification and engagement of key technology partners
- Scientific/content planning and curation
- Stand design and visual content production
- Integrated project communications
- Press office and media relations
Results
- Over 1,460 people engaged
- 60+ dedicated press mentions
- 10 interviews with project leaders, confirming strong media and industry interest
