Autopromotec is the leading international trade show for the automotive aftermarket, gathering top companies to present innovative mobility solutions.
Arval Italia, a leader in long-term rental and fleet management, used this opportunity to communicate its commitment to a more sustainable and digital mobility transition. The goal was not just to create a physical booth, but to build an interactive experience where visitors could discover Arval solutions in a direct, engaging way.
Part of BNP Paribas, Arval is among the leading players in long-term leasing and rental. The company focuses on mobility innovation, with a growing commitment to sustainability, electrification, and fleet digitalization.
The aim was not to create a traditional stand, but a digital experience guiding visitor interaction. The stand had to
◾️ Tell Arval’s vision for the future of mobility clearly and engagingly
◾️ Create an interactive journey placing visitors at the center of the narrative
◾️ Integrate advanced technologies to turn the stand into an exploratory journey through Arval services
Stand design was driven by the digital experience to be delivered. Rather than fitting technology into a physical area, we created a space that naturally extended the interactive technology.
At the core was a multi-touch interactive table allowing visitors to explore Arval services through intuitive navigation. Users could discover:
◾️ Long-term rental and fleet management solutions
◾️ Fleet electrification pathways
◾️ Innovative mobility services
Digital screens and dynamic visual installations supported the table, creating a narrative flow that turned the visit into an immersive journey. The integrated technologies were not simple display tools, but central elements of the experience.
Arval Italia’s stand redefined trade show presence as an interactive digital experience, enabling:
◾️ High visitor attraction thanks to the experiential, technological component
◾️ Active audience engagement with personalized service exploration
◾️ Reinforced brand positioning as a leader in sustainable corporate mobility innovation
Technology guided stand design, making the physical space a true interactive communication tool.
