At Cersaie professional visitors need to understand differences, applications and the potential of surfaces and materials quickly. For architects, interior designers and specifiers, an attractive display is not enough: clear samples, appropriate lighting, application context and useful exploration tools are essential. The exhibition space can therefore become both a design resource and a commercial relationship platform.
VØID designs Cersaie stands where product and application are integrated. The setup becomes a tool for communicating the versatility of the ceramic system through installations that simulate real-life usage contexts. Look our latest project at Cersaie with Drawlight
Cersaie Audience and Objectives
Cersaie brings together design professionals looking for material solutions. They seek complete systems: formats, finishes, special pieces, compatibility with other materials. The stand communicates the range and application versatility.
The fair takes place in large halls. Standing out means creating setups that show the product as it will be specified: flooring, wall coverings, large slabs, exterior cladding.
How to Build Your Cersaie Stand
An effective Cersaie stand balances a systematic sample display with contextual installations that show real applications.
Contextual installations
Reconstruct real environments: a complete bathroom, kitchen, living area, ventilated facade. Each installation shows the ceramic in usage conditions with real grout joints, material transitions, and visible laying systems. The designer sees the finished result and understands the spatial behaviour of the material.
1:1 scale installations with accessible construction details. Cross-sections show the stratigraphy. Joints highlight modularity. Transitions between different applications show system continuity.
Organised sample display
Samples organised by collection, format, and finish. A clear system facilitates comparison. Complete labelling: code, format, thickness, finish, intended use. Removable samples available immediately.
Display supports allow both an overview and close-up inspection. Heights facilitating close examination. Neutral lighting for accurate colour evaluation.
Professional lighting design
Ceramics change under different lighting. The setup simulates real lighting conditions: overhead natural light, directional artificial light, mixed natural-artificial. Adjustable systems allow evaluation of material behaviour under multiple scenarios.
Different colour temperatures for different zones: 4000K for commercial spaces, 2700K for residential, dynamic for exteriors. The designer sees the material as it will appear in the specific context.
Useful Digital Tools
Technology facilitates specification and technical documentation.
Application visualisers
Screens show the material in completed projects. Professional photographs of finished architecture. Renderings of possible applications. The designer sees the potential use beyond the physical sample.
Filters by project type: residential, commercial, wellness, outdoor. Search by format, colour, style. Content updated with new completed projects.
Technical database
Tablets with full access to technical specifications: mechanical resistance, certifications, performance tests, laying details. Downloadable CAD files for project integration. BIM objects for architectural modelling.
The system allows product selection, moodboard creation, and documentation sent by email. It generates a designer profile with preferences and interests for targeted follow-up.
Services to Plan For
Technical consultancy with staff competent in design. A reserved meeting space for targeted presentations. An appointment management system for key designers. A rapid sampling service with organised shipping.
Professional documentation: technical catalogues, installation manuals, BIM sheets, customisable renders. A comfortable seating area for extended consultation. Free Wi-Fi for working on projects.
An effective Cersaie stand shows ceramics in real application contexts, provides complete technical documentation, and facilitates specification through professional digital tools. The goal is to transform visiting architects into specifiers through a deep understanding of the ceramic system on offer.
VØID designs stands for Cersaie and trade fairs in the furnishings and materials sector. Discover also our approach to industrial fairs such as BI-MU. For Cersaie projects, visit our contacts page.